Moscow hoboway
© 2012 chigirin. All rights reserved.
Sorry, this entry is only available in Русский.
© 2012 chigirin. All rights reserved.
© 2012 chigirin. All rights reserved.
Hendrix. Don’t let neighbours ruin the song
© 2011 chigirin. All rights reserved.
Red Apple 2011, Moscow International Advertising Festival – shortlist (“Nonstandart advertising”) Objective: to encourage audience to rehearse and record songs in Hendrix Studio rather than at home. Insight: the noise during rehearsals at home annoys neighbours who often start to … Continue reading
Oxford. Viral university campaign
© 2011 chigirin. All rights reserved.
Fakestival 2011, Russian Fake Advertising Festival – 3-rd place (“Digital advertising”) Solution: to create a viral website www.howcleverareyou.com, where everyone could make a funny test and know is he really clever or no. The site consists of a page with … Continue reading
Self promo. Invisible copywriter
© 2010 chigirin. All rights reserved.
Adstars 2011, Korean International Advertising Festival – shortlist (“Interactive advertising”) Red Apple 2011, Moscow International Advertising Festival – shortlist (“PR campaigns on-line”) White Quadrate 2011, Minsk International Advertising Festival – shortlist (“Online and viral campaigns”) Idea 2011, national advertising festival … Continue reading
The Advertiser’s day 2011
© 2011 chigirin. All rights reserved.
Sorry, this entry is only available in Русский.
Still hot. Print pizza advertising
© 2011 chigirin. All rights reserved.
Translation: Still hot Hot pizza delievery Credits: creative director: Michael Elagin author: Dmitry Chigirin copywriter: Alexander Mozhaev, Dmitry Chigirin art director: Tasha Belyaeva agency: Twiga Touch
Universal fish meter
© 2011 chigirin. All rights reserved.
Translation: Universal fish meter Credits: creative director: Nataly Dmitrieva author: Dmitry Chigirin copywriterр: Dmitry Chigirin, Nataly Dmitrieva designer: Evgeny Beloborodov agency: Michel Mour
Parents and children. Utel mobile tariff advertising
© 2011 chigirin. All rights reserved.
Translation: 1. Sign on the old audio disc: “Lady Gaga. Paparazzi”. Parents and children. Close contact 2. List of the old songs and singers in the modern phone: Lev Leshenko, Eduard Hille, Lyudmila Zykina etc. Parents and children. Close contact … Continue reading
Tomsk city for Sale. Advertising of the city’s property auction
© 2011 chigirin. All rights reserved.
Translation: Tomsk city for sale Situation: to tell the audience about the Aliance auction busing small budget’s methods. Plus, it was necessary to tell about the next auction of Tomsk property. Solution: a big advertisement, written in huge letters on … Continue reading
Uninvented story of one brief
© 2011 chigirin. All rights reserved.
Credits: creative director: Nataly Dmitrieva author: Dmitry Chigirin copywriter: Dmitry Chigirin designer: Alexander Bozhenov illustrator: Ann Tolkacheva agency: Michel Mour
Print advertising of the Aliance Auction House
© 2010 chigirin. All rights reserved.
Translation: 1. John Lennon Ordinary picture by John Lennon. Market defines cost. We define value. Aliance Auction House 2. Michael Schumacher An old car, which Michael Schumaher used to learn driving. Market defines cost. We define value. Aliance Auction … Continue reading
Pepsi advertising campaign. Let your dream go!
© 2010 chigirin. All rights reserved.
Translation: Let your dream go! See all the campaign materials: 3 posters, 3 ambients, social networks, digital-strategy Credits: author: Dmitry Chigirin copywriter: Dmitry Chigirin art director: Boris Klimov illustrator: Boris Klimov agency: Michel Mour
SMC. Social advert against alcoholism
© 2010 chigirin. All rights reserved.
Translation: Letter of Explanation. August 22, 2009 as I left home, I went down the subway station. When the metropolitan train came, an old lady approached me and asked to look after her basket of apples. As I am a … Continue reading
Social advertising against alcoholism in families
© 2010 chigirin. All rights reserved.
Translation: 1. “Will you walk into my parlour?” Said the Drunky to the Fly, “Tis the prettiest little parlour That ever you did spy” Sign off drinking! 2. “Pussycat pussycat, where have you been?” “I’ve been to London to get … Continue reading
Coca-Cola Light. Video commercial
© 2010 chigirin. All rights reserved.
MOFILM Cannes Lions Video Competition 2010 – shortlist. Background: in the early 1980s, Coca-Cola Light became the first new brand since 1886 to bear the Coca-Cola trademark. With its crisp taste and light physical boost, Coca-Cola Light quickly became the … Continue reading
MTS. Advertising campaign of 3G-service
© 2010 chigirin. All rights reserved.
White Quadrate 2010, Minsk International Advertising Festival, “Young creators” contest – shortlist. Translation: 1. Outruning the time. “Time Drive”, 3G service. 2. SMS sent: 11:35. SMS delivered: 11:34. Outruning the time. “Time Drive”, 3G service. 3. Started downloading: 11:35. Finished … Continue reading
WWF. Print advertising of carefull planet resourses’ usage
© 2009 chigirin. All rights reserved.
Red Apple 2010, Moscow International Advertising Festival – silver. Idea! 2010, Russian National Advertising Festival – shortlist. White Quadrate 2010, Minsk International Advertising Festival – shortlist. The WWF world wild nature fund’s eco posters contest 2009 – shortlist. The texts: … Continue reading
Red Energy. Posters for mobile operator MTS. You will need this!
© 2009 chigirin. All rights reserved.
Translation: 1. You will need this! Unlim SMS. Obsessed with communication. Red Energy mobile tariff 2. You will need this! Unlim night Internet. Obsessed with communication. Red Energy mobile tariff 3. You will need this! Unlim talks. Obsessed with communication. … Continue reading
Tomskaya Week. Print advertising of newspaper
© 2009 chigirin. All rights reserved.
Translation: 1. Putinandmevedev. Information without gaps. Newspaper “Tomskaya week” 2. Russiaandgeorgia. Information without gaps. Newspaper “Tomskaya week” Solution: there is not so much independent media in Russia. Tomskay week is a real objective media that shows different points of views … Continue reading
TSU. Print advertising of self-determination in future profession
© 2009 chigirin. All rights reserved.
White Quadrate 2010, Minsk International Advertising Festival, PSA – shortlist Translation: fill your life with reason! Social adverising and the ad of Tomsk State University. Solution: what does it mean to look at life as at the global project? In … Continue reading
TSU. Print advertising of active life position
© 2009 chigirin. All rights reserved.
Red Apple 2009, Moscow International Advertising Festival, Young Creators’ competition – shortlist. Translation: Todarrow. Tomorrow comes glide. Get going today. Solution: we use to think that the most important events of our life are going to be somewhere in future. … Continue reading
Contex. Print advertising of condoms
© 2009 chigirin. All rights reserved.
Translation: not a single sprout. Credits: author: Dmitry Chigirin copywriter: Dmitry Cherny art director: Dmitry Krasnov agensy: SOL