© 2012 chigirin. All rights reserved.
Adrian Botan, creative director McCann Erickson Romania: “I love it. Using technology in such a smart way to give back to nature every time we take something. It’s great!” Guy Venables, creative director Look Australia: “Thats brilliant, the principle is … Continue reading
© 2011 chigirin. All rights reserved.
Reiting of design magazine “KAK” – ТОП10 of Russian design 2011 in the category “Non-branded polygraphy” Translation: Universal fish meter Credits: creative director: Nataly Dmitrieva author: Dmitry Chigirin copywriterр: Dmitry Chigirin, Nataly Dmitrieva designer: Evgeny Beloborodov agency: Michel Mour
© 2010 chigirin. All rights reserved.
Adstars 2011, Korean International Advertising Festival – shortlist (“Interactive advertising”) Red Apple 2011, Moscow International Advertising Festival – shortlist (“PR campaigns on-line”) White Quadrate 2011, Minsk International Advertising Festival – shortlist (“Online and viral campaigns”) Idea 2011, national advertising festival … Continue reading
© 2012 chigirin. All rights reserved.
White Quadrate 2012, Minsk international advertising festival – silver Situation: People think that to make blood donation is a big move, but you can always have time to commit. Decision: to demonstrate that every drop of blood depends on how … Continue reading
© 2012 chigirin. All rights reserved.
ADCR Awards 2012, – shortlist Situation: Advertising Festival is a place where advertisers are measured by their work and achievements, find out “whose eggs are steeper”. Decision: we send parcels to creative directors. When you open it, you see there … Continue reading
© 2012 chigirin. All rights reserved.
Promo site of the project: www.nazelenoy.ru Translation: To build homes is an art. Square meters on the Green Street Credits: creative director: Dmitry Belyaev account director: Olga Butylina copywriter: Dmitry Chigirin author: Dmitry Chigirin agency: Беляев&Ким
© 2012 chigirin. All rights reserved.
Sorry, this entry is only available in Русский.
© 2011 chigirin. All rights reserved.
Translation: Life without fails Situation: Model Net is Tomsk Internet service provider, unlike its competitors, primarily Tomtel, proven as a stable, giving no failures. Solution: to tell about reliable connection, take a glance at stability through the prism of contemporary … Continue reading
© 2011 chigirin. All rights reserved.
Translation Even ordinary things can surprise Goal: creative concept development for the promotion of Kuhne grain mustard and horseradish cream Tasks 1. To talk about mustard and horseradish in one poster 2. Do not put the emphasis on the fact … Continue reading
© 2011 chigirin. All rights reserved.
Sorry, this entry is only available in Русский.
© 2011 chigirin. All rights reserved.
Red Apple 2011 – gold in category Young Creators Translation: Future dependf on your words. Act Situation: in today’s society there is no active civil position in the vast majority of young people. The task was to get to reflect … Continue reading
© 2011 chigirin. All rights reserved.
Red Apple 2011, Moscow International Advertising Festival – shortlist (“Nonstandart advertising”) Objective: to encourage audience to rehearse and record songs in Hendrix Studio rather than at home. Insight: the noise during rehearsals at home annoys neighbours who often start to … Continue reading
© 2011 chigirin. All rights reserved.
Translation: Still hot Hot pizza delievery Credits: creative director: Michael Elagin author: Dmitry Chigirin copywriter: Alexander Mozhaev, Dmitry Chigirin art director: Tasha Belyaeva agency: Twiga Touch
© 2011 chigirin. All rights reserved.
Fakestival 2011, Russian Fake Advertising Festival – 3-rd place (“Digital advertising”) Solution: to create a viral website www.howcleverareyou.com, where everyone could make a funny test and know is he really clever or no. The site consists of a page with … Continue reading
© 2011 chigirin. All rights reserved.
Translation: 1. Sign on the old audio disc: “Lady Gaga. Paparazzi”. Parents and children. Close contact 2. List of the old songs and singers in the modern phone: Lev Leshenko, Eduard Hille, Lyudmila Zykina etc. Parents and children. Close contact … Continue reading
© 2011 chigirin. All rights reserved.
Translation: Tomsk city for sale Situation: to tell the audience about the Aliance auction busing small budget’s methods. Plus, it was necessary to tell about the next auction of Tomsk property. Solution: a big advertisement, written in huge letters on … Continue reading
© 2011 chigirin. All rights reserved.
Credits: creative director: Nataly Dmitrieva author: Dmitry Chigirin copywriter: Dmitry Chigirin designer: Alexander Bozhenov illustrator: Ann Tolkacheva agency: Michel Mour
© 2010 chigirin. All rights reserved.
Translation: 1. John Lennon Ordinary picture by John Lennon. Market defines cost. We define value. Aliance Auction House 2. Michael Schumacher An old car, which Michael Schumaher used to learn driving. Market defines cost. We define value. Aliance Auction … Continue reading
© 2010 chigirin. All rights reserved.
Translation: Let your dream go! See all the campaign materials: 3 posters, 3 ambients, social networks, digital-strategy Credits: author: Dmitry Chigirin copywriter: Dmitry Chigirin art director: Boris Klimov illustrator: Boris Klimov agency: Michel Mour
© 2010 chigirin. All rights reserved.
Translation: Letter of Explanation. August 22, 2009 as I left home, I went down the subway station. When the metropolitan train came, an old lady approached me and asked to look after her basket of apples. As I am a … Continue reading
© 2010 chigirin. All rights reserved.
Translation: 1. “Will you walk into my parlour?” Said the Drunky to the Fly, “Tis the prettiest little parlour That ever you did spy” Sign off drinking! 2. “Pussycat pussycat, where have you been?” “I’ve been to London to get … Continue reading
© 2010 chigirin. All rights reserved.
MOFILM Cannes Lions Video Competition 2010 – shortlist. Background: in the early 1980s, Coca-Cola Light became the first new brand since 1886 to bear the Coca-Cola trademark. With its crisp taste and light physical boost, Coca-Cola Light quickly became the … Continue reading
© 2010 chigirin. All rights reserved.
White Quadrate 2010, Minsk International Advertising Festival, “Young creators” contest – shortlist. Translation: 1. Outruning the time. “Time Drive”, 3G service. 2. SMS sent: 11:35. SMS delivered: 11:34. Outruning the time. “Time Drive”, 3G service. 3. Started downloading: 11:35. Finished … Continue reading
© 2009 chigirin. All rights reserved.
Red Apple 2010, Moscow International Advertising Festival – silver. Idea! 2010, Russian National Advertising Festival – shortlist. White Quadrate 2010, Minsk International Advertising Festival – shortlist. The WWF world wild nature fund’s eco posters contest 2009 – shortlist. The texts: … Continue reading
© 2009 chigirin. All rights reserved.
Translation: 1. You will need this! Unlim SMS. Obsessed with communication. Red Energy mobile tariff 2. You will need this! Unlim night Internet. Obsessed with communication. Red Energy mobile tariff 3. You will need this! Unlim talks. Obsessed with communication. … Continue reading
© 2009 chigirin. All rights reserved.
Translation: 1. Putinandmevedev. Information without gaps. Newspaper “Tomskaya week” 2. Russiaandgeorgia. Information without gaps. Newspaper “Tomskaya week” Solution: there is not so much independent media in Russia. Tomskay week is a real objective media that shows different points of views … Continue reading
© 2009 chigirin. All rights reserved.
White Quadrate 2010, Minsk International Advertising Festival, PSA – shortlist Translation: fill your life with reason! Social adverising and the ad of Tomsk State University. Solution: what does it mean to look at life as at the global project? In … Continue reading