Works by type of advertising: Advertising campaigns

Оксфорд. Вирусная кампания университета © 2011 chigirin. All rights reserved.

Oxford. Viral university campaign

Fakestival 2011, Russian Fake Advertising Festival – 3-rd place (“Digital advertising”) Solution: to create a viral website www.howcleverareyou.com, where everyone could make a funny test and know is he really clever or no. The site consists of a page with … Continue reading

Самореклама. Невидимый копирайтер © 2010 chigirin. All rights reserved.

Self promo. Invisible copywriter

Adstars 2011, Korean International Advertising Festival – shortlist (“Interactive advertising”) Red Apple 2011, Moscow International Advertising Festival – shortlist (“PR campaigns on-line”) White Quadrate 2011, Minsk International Advertising Festival – shortlist (“Online and viral campaigns”) Idea 2011, national advertising festival … Continue reading

Рекламная кампания Pepsi: Дай мечте волю! © 2010 chigirin. All rights reserved.

Pepsi advertising campaign. Let your dream go!

Translation: Let your dream go! See all the campaign materials: 3 posters, 3 ambients, social networks, digital-strategy Credits: author: Dmitry Chigirin copywriter: Dmitry Chigirin art director: Boris Klimov illustrator: Boris Klimov agency: Michel Mour

МТС. Рекламная кампания 3G-сервиса © 2010 chigirin. All rights reserved.

MTS. Advertising campaign of 3G-service

White Quadrate 2010, Minsk International Advertising Festival, “Young creators” contest – shortlist. Translation: 1. Outruning the time. “Time Drive”, 3G service. 2. SMS sent: 11:35. SMS delivered: 11:34. Outruning the time. “Time Drive”, 3G service. 3. Started downloading: 11:35. Finished … Continue reading