© 2012 chigirin. All rights reserved.
ADCR Awards 2012, – shortlist Situation: Advertising Festival is a place where advertisers are measured by their work and achievements, find out “whose eggs are steeper”. Decision: we send parcels to creative directors. When you open it, you see there … Continue reading
© 2011 chigirin. All rights reserved.
Translation: Life without fails Situation: Model Net is Tomsk Internet service provider, unlike its competitors, primarily Tomtel, proven as a stable, giving no failures. Solution: to tell about reliable connection, take a glance at stability through the prism of contemporary … Continue reading
© 2011 chigirin. All rights reserved.
Red Apple 2011, Moscow International Advertising Festival – shortlist (“Nonstandart advertising”) Objective: to encourage audience to rehearse and record songs in Hendrix Studio rather than at home. Insight: the noise during rehearsals at home annoys neighbours who often start to … Continue reading
© 2011 chigirin. All rights reserved.
Fakestival 2011, Russian Fake Advertising Festival – 3-rd place (“Digital advertising”) Solution: to create a viral website www.howcleverareyou.com, where everyone could make a funny test and know is he really clever or no. The site consists of a page with … Continue reading
© 2011 chigirin. All rights reserved.
Translation: 1. Sign on the old audio disc: “Lady Gaga. Paparazzi”. Parents and children. Close contact 2. List of the old songs and singers in the modern phone: Lev Leshenko, Eduard Hille, Lyudmila Zykina etc. Parents and children. Close contact … Continue reading
© 2011 chigirin. All rights reserved.
Translation: Tomsk city for sale Situation: to tell the audience about the Aliance auction busing small budget’s methods. Plus, it was necessary to tell about the next auction of Tomsk property. Solution: a big advertisement, written in huge letters on … Continue reading
© 2011 chigirin. All rights reserved.
Credits: creative director: Nataly Dmitrieva author: Dmitry Chigirin copywriter: Dmitry Chigirin designer: Alexander Bozhenov illustrator: Ann Tolkacheva agency: Michel Mour
© 2010 chigirin. All rights reserved.
Adstars 2011, Korean International Advertising Festival – shortlist (“Interactive advertising”) Red Apple 2011, Moscow International Advertising Festival – shortlist (“PR campaigns on-line”) White Quadrate 2011, Minsk International Advertising Festival – shortlist (“Online and viral campaigns”) Idea 2011, national advertising festival … Continue reading
© 2010 chigirin. All rights reserved.
Translation: 1. John Lennon Ordinary picture by John Lennon. Market defines cost. We define value. Aliance Auction House 2. Michael Schumacher An old car, which Michael Schumaher used to learn driving. Market defines cost. We define value. Aliance Auction … Continue reading
© 2010 chigirin. All rights reserved.
White Quadrate 2010, Minsk International Advertising Festival, “Young creators” contest – shortlist. Translation: 1. Outruning the time. “Time Drive”, 3G service. 2. SMS sent: 11:35. SMS delivered: 11:34. Outruning the time. “Time Drive”, 3G service. 3. Started downloading: 11:35. Finished … Continue reading
© 2009 chigirin. All rights reserved.
Translation: 1. You will need this! Unlim SMS. Obsessed with communication. Red Energy mobile tariff 2. You will need this! Unlim night Internet. Obsessed with communication. Red Energy mobile tariff 3. You will need this! Unlim talks. Obsessed with communication. … Continue reading