CREATIVITY IS IN THE AIR
Sostav.ru is an online magazine on advertising. The word «sostav» means «ingredients». Sostav.ru changed its editorial policy and now writes not only about advertising, but media, marketing, and economical news. How can we persuade creatives that it’s still what they need?
«To breathe the same air» means to have a common interest, to understand each other. The idea was to visit best creative agencies of Russia and collect samples of their air. Now tubes with creative are always in Sostav.ru office. So journalists can breathe the same air with creatives.